![]() Next, the movement took on a preppy look in the sporting items from brands like Polo, Timberland, and Tommy Hilfiger that spoke to the exclusivity and aspirational appeal of Hilfiger. ![]() They leaned towards top-of-the-line luxury brands and took to the factories to design create and manufacture their own. they had the money and influence to be taken seriously and so it is that they did two things. As the celebrities’ ‘bank’, the rappers, and producers knew the next step was to create their own fashion designs and fashion houses. ![]() The Hip Hop Fashion design opportunity created itself out of the demand. This is the generation that made it cool to wear athletic/sportswear, and athletic shoes to awards shows, onstage, and with tuxes. So here we are in 2023 and Hip Hop Fashion is recognized worldwide and can be considered the first in a long time that a culture emerged to shake up and create a whole new concept and approach to how people dressed. It was established as a real fashion category when designers like Karl Lagerfeld incorporated the influence at the House of Chanel. Mirroring The Rap/Hip Hop style the youth who listened to and grew up on the music increased the demand and fashion labels strictly designing for the Hip Hop/Rap generations were popping up and making money. As Hip Hop grew in affluence and money, the Hip Hop/ Rap fashion culture originated from Urban Black America and began to dominate the youths’ wardrobe. Feedback from our customers will help us to improve DefShop every day.It’s been 50 years since hip Hop hit the music sceneīlack people especially Black celebrities have always influenced and inspired street fashion so Hip Hop just took it to another level because of the emergence of a generation of Black wealth and with it-privilege.Īnd that’s the real story here. We would be happy, if you gave your feedback to us. We are available from Mondays up to Fridays between 10 a.m. Do you have special questions? Then please refer to our customer service. Dissatisfied? We grant a 30-day return policy with money-back guarantee. There you will also find the Returns Note which you can print out directly. There you will find answers to the frequently asked questions. If you have general questions about DefShop, try our help centre. We offer you the newest and trendy styles of the new season. What does that mean? If you find your favourite article in another store much cheaper, you can come back to us and we will sell this product for the same price and add a 10% discount on top. Shop cheap at DefShop with our low price guarantee ![]() From New Era, Nike, Dangerous DNGRS and Dickies to brands like Hurley and Karl Kani – we have a huge range of brands and products. We have even more brands you can look for. Our winter collection will take you easily through the winter season. But we don´t only have shoes, we also have the newest collections of Jeans, winter jackets, longsleeves and caps. For every different taste DefShop has something for you. We have Adidas shoes, Vans, Lacoste shoes, Hub shoes, Supra shoes and much more. Street wear for everyoneĭo you look for a new t-shirt, a new jeans or new sneakers? You are right here at DefShop. For certain you will find a new piece of clothing, which will be your new showpiece. Start now to look at our offers and products. Next to the most popular brands like Nike, Adidas or Jack & Jones you will find real rarities. About 20.000 articles and more than 200 brands are waiting for you. Here you get all what a street wear heart desires. ![]() If you are such a one who loves cool and casual styles and trends, then you´re right here at DefShop. The biggest online shop for street wear & Hip Hop in Europe ![]()
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