![]() ![]() It is also possible to focus on one group of conversion actions. What’s the campaign goal (leads, purchases, video watching, visits, etc)? Focus each campaign on just one goal (conversion action).However, countries can also be grouped in one campaign if they target the same language, share the same campaign goal, and the same campaign communication. The same applies to the country-based split. How many languages or countries do you need to target? Assign different campaigns to different languages in order to match the selected language with the keywords, ad text, and language used on the landing page.Don’t direct a customer to the landing page for the plumber if they are seeking for a home cleaning! For instance, if you own a firm that offers a variety of residential services, different clients might visit your website as a result. They may be “casually browsing” or “actively looking to purchase” depending on their intention. Every person who visits your landing page does so for a different reason. Redirect customers to the right landing page: By treating each customer as an individual rather than as a member of a homogeneous group, you can easily increase your conversion rate on Google.It will give you insights into how much traffic you can expect and if this traffic is enough to reach your conversion goals. Keep in mind your daily budget and the bid for your keywords before splitting ad groups into different campaigns. How much daily budget can you spend? If you have a tight budget consider reducing the number of campaigns so you can dispose of a higher budget for each campaign.Using this information helps you fragment the data into smaller groups and gives you the opportunity to see if performance varies depending on the audience your visitor belongs to. Internet users are grouped into different audiences based on their search behaviour and interests. You can build the campaigns and ad groups structure based on how your products/services are listed on your website. How is the website’s structure? Having a look at the structure of your website might help you plan the organizational tree of your Google Ads account.I recommend that you split these campaigns if you want to have more control over your spending and results. Do you advertise for Brand, Product/Service, or Hybrid? Brand and Hybrid campaigns usually perform better than Product/Service campaigns.Optimize your Google Ads account structure for more performanceīefore you start planning your account structure it is important to ask yourself the following questions: This covers tracking on websites, calls, apps, and even when the user is offline. The Google AdWords Help Center provides a thorough tutorial on tracking conversions. The ability to track user downloads, purchases, and interactions with your brand aids marketers. The secret to optimizing your campaign budget where it generates conversion is accurate conversion tracking. In essence, conversion tracking evaluates the effectiveness of your campaign in relation to preset KPIs.Ĭonversion tracking can be configured on the measurement tab. This is a serious oversight on the part of online retailers. Set up proper conversion trackingĪccording to Disruptive Advertising, conversion tracking is missing from 42.3% of Google Adwords accounts. ![]() I will go over which features I think are worthwhile adopting, which ones you should take with a grain of salt, and which ones you should completely. In this article I’ll be sharing with you seven Google Ads hacks that I have found to be most useful to improve the performance of my managed accounts and which you should definitely include in your toolbox. There is a ton of value that can be taken from Google and its push for automated ad features, but you have to know where to pick and choose. Google has made a conscious effort over the years to automate as much of its advertising platform as it can. Still, there are so many good practices and tricks to try out that sometimes we don’t even know where to start. There is no magic formula for how to get your marketing efforts done to reach the results you want. ![]()
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